About Us

Connecting Global Beverage Brands with the Opportunities of India's 1.4 Billion-Strong Market Since 2019

Founded in 2019, HS Oberoi Spirits was established to connect exceptional beverage brands with the opportunities of the Indian market. Over the years, we have become a trusted partner for international and domestic brands looking to establish, expand, and strengthen their presence across India. Operating in one of the world's most diverse and highly regulated alcohol markets requires more than market access. It demands local expertise, strong trade relationships, and a deep understanding of consumer preferences. Our team helps brands navigate market complexities while identifying opportunities for sustainable growth.

From market entry and distribution to brand visibility, trade engagement, and consumer activation, we work closely with our partners to develop strategies aligned with their objectives and the realities of the Indian market.

Today, we represent a growing portfolio of wines, beers, and spirits from around the world. Guided by integrity, reliability, and a long-term perspective, we remain committed to building strong partnerships and creating lasting value for the brands we represent.

Our Goals

Build Artfully

Driven by a passion for premium wines, beers, spirits, and beverages, we curate and grow a portfolio of brands that deliver quality and memorable experiences.

Build Together

We believe the strongest brands are built through collaboration. By working closely with our partners, we create opportunities for growth, market expansion, and long-term success.